mrs. ciccoricco
Natalie Ciccoricco had an art show in January of 2020 where not a single item sold.
Fast forward to 2021, Natalie has nearly 100,000 followers on instagram and more demand for her work than she knows what to do with.
Like her recent success, her path to becoming an artist hasn’t been linear. She’s always enjoyed making things, but until recently never considered herself an ‘artist’ or thought of art as a profession. “I always thought to be an artist you had to be technically skilled, or to be a painter,” she says. “The only artists that I knew were dead artists,” she laughs.
With an undergraduate degree in Language and Culture Studies, a Masters in Art and a robust education of art theory, film theory and digital media, Natalie worked in the computer game industry immediately post graduate. “That was all very new at the time,” she recalls of the growing computer game realm, but after she was laid off she switched gears to start her own translation company and work as a language consultant.
Language has always been intriguing to Natalie, who’s a Dutch native living in San Francisco, California with her American-born husband and three-year-old son, Lou. Her immersion in different cultures as a bilingual woman made this career move a good fit, but she remained interested in collage and embroidery, utilizing her artistic inclinations and craftiness. She wanted to do something with her hands after sitting at the computer for such long hours, and at the time Pinterest and Etsy were really taking off. People were making things and selling them! She recalls her astonishment- why couldn’t she do the same? Her mother had recently gifted her some embroidery thread and she began experimenting with embroidery to give her eyes a break from her computer screen.
But Natalie still couldn’t quite imagine a life as a full-time artist with her responsibilities as a mother to a toddler and balancing her budding career. Now, she’s learned that being an artist isn’t all or nothing. “You don’t have to quit your day job,” diclaims Natalie, who still works as a freelance language consultant in addition to her wildly popular paper embroidery brand, Mrs. Ciccoricco.
Pre-nesting series, Natalie had preliminary sold her work through art galleries. Now she’s experienced first-hand the power of social media and how the artistic community has populated on instagram. “Anyone can just go on there and share their art and what they’re doing and it’s just so awesome,” revels Natalie. “It’s such a treasure trove of talent.”
Natalie views the nesting series as open-ended; “it can never really be complete,” she says. It’s allowed her to start looking at the world differently, as she ponders “what else can I stitch to paper?” New ways, new shapes, new geometric forms.
Through this experience she’s reconnected with nature and explored her inner child. “Everyone has artistic tendencies in them. When I look at my son who’s three, he has that appreciation. I didn’t have to teach him that. We’re born with that eye, or we lose it along the way. or it gets buried somewhere. I think it’s still there,” smiles Natalie.
mrs. c’s creative channels
Mrs. Ciccoricco’s brand name commemorates her married name of Italian heritage. “My maiden name was Smeets, which is the dutch equivalent of Smith.” It captures not just her identity and transition as an artist, but that of a wife and mother.
field of dreams
Although Natalie is now primarily selling through her website, she still conducts shows and exhibitions at art galleries. Natalie assumed in lieu of her education that she would eventually work in a gallery or museum to put her art and film theory knowledge to the test, and now she even dreams of owning her own gallery one day.
Until then, she’s supporting as many galleries as she can. “I’ve seen how many of them have been forced to close or have to get savvy to stay open,” she says. Natalie will continue to advocate for the valuable gallery experience that has inspired her art journey and provides exposure for emerging artists.
As Natalie continues her everpopular Nesting series and takes on larger commissioned projects, she remains inspired by her first loves of art and film. A lot in her life has been put on hold due to the pandemic and lockdown restrictions. “I’ve been surrendering to, ‘that’s not going to happen right now but what can I do instead?’”
By surrendering to the here and now, Natalie is producing her best and most appreciated work yet. Stay connected with Mrs. Ciccoricco and follow along on instagram and her website where Natalie uploads new work regularly.